Friday, December 5, 2008
The EYES have it!
Each facet of production is vital. The eye of even the casual observer can pick up on inconsistencies or dis-continuity.
Exacting attention must be paid to each detail.
Another day of the CCM Professional Encounter began with that attention being paid to Make-Up!
Specific hands-on instruction and evaluation was given to the entire CCM Producion Team and specialized training was given to those in CCM who are leaning toward make-up as their chosen field of strength.
There were a lot of eyes opened to development of new skills, and great validation of what we are already doing
Next stop: DOLBY STUDIOS
DOLBY was definitely a high-point! The amazing folks there opened up their facility to us, including a $1M theater that sits maybe 60 people.
DOLBY is best known, and has won several awards for noise-reduction technology and multi-speaker audio systems (surround sound would be a correct way of putting it, but that term really doesn't do it justice). They still specialize in these things... in fact they showed much of the team some of the physical process of mixing and placing the final audio track onto the film print.
We also met some folks at Dolby who specialize in Quality Assurance! (Yes CCM... for all of you who are on the QC Team or who have served in its ranks... There ARE people in Hollywood who make a living making sure the final film product that gets sent to theaters (physical or digital) is flaw free!!
But the real highlight was being introduced to the latest Dolby field of conquest: 3D Movies! Yep... they're no longer just about sound. (In fact, they have been specializing in digital cinema distribution for awhile now)
DOLBY is behind a new 3D movie system that doesn't use RED/GREEN, RED/BLUE or POLARIZED glasses. In fact they have developed a system that uses glasses that allow the audience to experience the 3D in FULL COLOR!!
For all you tech-geeks here's the low-down:
Dolby 3D utilizes standard white screens, so exhibitors don't have the added cost or the quality compromise associated with the use of silver screens, delivering a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby's 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.
The Dolby 3D technology has only been in theaters since Oct 2007. And from what we saw the technology is AMAZING!
Our eyes took in: Scenes from STAR WARS re-processed to include 3D (That's right... take a 30 year old 2D movie and turn it into 3D!!) Scenes from the animated move FLY ME TO THE MOON
And... then we saw JOURNEY TO THE CENTER OF THE EARTH in a much more flattering way than the movie appeared in the theaters this past summer. After that... we saw clips of U23D. So if you saw that... you likely saw it in Dolby 3D.
In short it was great day!!!
And we capped it off with the real, true official California Cuisine:
Next: Spiritual Focus and re-junvenation!
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